Times have changed. During the pandemic, wholesale or retail brands have been forced to move their brands and businesses online in order to survive. Here are some of the biggest mistakes we see are being made by brands that enter the online world and by brands that have gotten a bit too comfortable with their e-commerce.
In this post, we are going to cover tips, strategies, and pivoting ideas to keep growing your brand and making more sales even in uncertain times. What does the fashion industry look like in the near future? Nobody knows… What we do know is that the consumers have changed. During lockdowns and quarantine and the fact that we haven’t been able to travel and go about our “normal” lives has affected the way we shop and use our existing products. So how has the pandemic changed us? There’s uncertainty. How long is this “thing” going to last? How long can you keep running
Last year was a challenging year for the fashion industry, and at the beginning of this year, it’s still shaky. But Covid-19 made the entire industry wake up, and realize that the way business is done, is not as sound as we thought before. Not for the environment and the workers that are making the products. Customers have changed behaviors, and brands have been forced to refocus and change strategies. New opportunities have arisen like resale and renting. 2021 (and beyond) looks promising, a healthier way of doing business. Here’s where we see the industry is going and topics that
The 3 strongest pillars in growing your fashion business, owning your communication with your customers, and leveraging other brands’ customer groups to grow your own, without spending a ton of money on marketing.
We have created this post outlining what design guidelines are and why we think EVERY fashion brand needs to have it, especially today.
The global activewear apparel market is said to grow by $157.1 billion during 2020-2024, meaning there’s plenty more room for new brands with unique and innovative design ideas and brand concepts. In this article, we’ll give you an overview of the steps involved in starting your own successful business.
What are cult brands and why do you need raving fans? Based on the brands we have worked we have found some common denominators for those types of brands, and those denominators are not that crazy or outrageous as you might think. Let’s take a look at twelve of those nominators so that you can apply them to your brand.
Brands need to take a fresh look at all components of their business and implement the necessary measures to become a brand of the future. We have put together a list with points to implement and attributes to have, for young and old fashion brands in order to stay relevant and to thrive.
Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 34 ways to grow a fashion brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact. The best growth is controlled.
Kriss Co is a fashion business and design consulting firm helping product-based brands scale their businesses. The firm is founded by Ana and Klas Kristiansson and this is the story how it came to be.